Entrepreneurship Development

GANPAT UNIVERSITY

FACULTY OF ENGINEERING & TECHNOLOGY

Programme

Bachelor of Technology

Branch/Spec.

Computer  Science & Engineering (CBA/CS/BDA)

Semester

III

Version

1.1.1.0

Effective from Academic Year

2021-22

Effective for the batch Admitted in

June 2020

Subject code

2HS309

Subject Name

ENTREPRENEURSHIP DEVELOPMENT

Teaching scheme

Examination scheme (Marks)

(Per week)

Lecture (DT)

Practical(Lab.)

Total

CE

SEE

Total

L

TU

P

TW

Credit

3

0

0

0

3

Theory

40

60

100

Hours

3

0

0

0

3

Practical

0

0

0

Pre-requisites:

Basic concepts on Business

Learning Outcomes:

After Successful completion of the course, students will be able to:

• Understand  idea generation and will get creative and innovative skills
• Differentiate between business opportunities and successful growth stories
• Apply these concepts, to start an enterprise and design business plans that are suitable for funding by considering all dimensions of business.
• Demonstrate entrepreneurial process by way of studying different case studies and find exceptions to the process

Theory syllabus

Unit

Content

Hrs

1

Introduction to Economics

Definitions, Nature, Scope, Difference between Microeconomics & Macroeconomics  Theory of Demand & Supply; meaning, determinants, law of demand, law of supply,  equilibrium between demand & supply Elasticity; elasticity of demand, price elasticity,  income elasticity, cross elasticity

5

2

Theory of production

Production function, meaning, factors of production (meaning & characteristics of Land,  Labour, capital & entrepreneur), Law of variable proportions & law of returns to scale Cost;  meaning, short run & long run cost, fixed cost, variable cost, total cost, average cost,  marginal cost, opportunity cost. Break even analysis; meaning, explanation, numerical

5

3

Entrepreneurship

Definition, Steps towards successful enterprise, opportunity identification, various  analytics to be performed for idea validation

Markets

Meaning, types of markets & their characteristics (Perfect Competition, Monopoly,  Monopolistic Competition, Oligopoly)

5

4

Business Plan and Idea Presentation

Transforming idea to plan on paper, various reports for validation of business, presenting  and pitching idea

5

5

Company Formation to Liquidation

Stages of idea stage to fully scaled corporation, types of company and their difference in  specifications, legislation and legal precautions, funding sources, stages of funding,  various methods of collaborations, disinvestment, winding company

5

6

Business operations, Project Management and Organizational Structure Establishment of standard operating procedures, project management methodologies and  tools, various organizational structure and role of each position in an enterprise.

5

7

E-commerce as an opportunity

Various ecommerce models, transforming traditional business to online platforms,  limitations and opportunities in ecommerce

3

8

Sales and Marketing Fundamentals and Methodologies

Difference between sales and marketing, methods and models of sales and marketing  for product and services, targeting international market

3

9

Quality assurance

Quality standards, ISO standard and certificates, methods of examining product quality

3

10

Project

6

Text Books

1

Entrepreneurship - Successfully Launching New Ventures by Bruce R. Barringer, R. Duane Ireland

2

Engineering Economics, R.Paneerselvam, PHI publication

3

Poornima M Charantimath, “Entrepreneurship development small business enterprises”, Pearson

Reference Books

1

Fundamentals of Management: Essential Concepts and Applications, Pearson Education, Robbins, S.P. and  Decenzo David A.

2

Economics: Principles of Economics, N Gregory Mankiw, Cengage Learning

3

Principles and Practices of Management by L.M.Prasad

4

Principles of Management by Tripathy and Reddy

5

Modern Economic Theory, By Dr. K. K. Dewett & M. H. Navalur, S. Chand Publications

Course Outcomes

COs

Description

CO1

Understand  idea generation and will get  creative and innovative skills

CO2

Differentiate between business opportunities and successful growth stories

CO3

Apply these concepts, to start an enterprise and design business plans that are suitable for funding by considering all dimensions of business.

CO4

Demonstrate entrepreneurial process by way of studying different case studies and find exceptions to the process

Mapping of CO and PO: